Topic 2 Essay Example | Topics and Well Written Essays - 3500 words

Topic 2 - Essay Example It was analyzed using simple analytical tools. The study found out that teens had a lot of influence in their parents' consumption pattern. The concept of marketing has become broad and refined with seemingly segmentation of the market. It has been well studied to come up with the best marketing strategy for organization. This is because marketing forms the core operation of any profit oriented organization. It is a powerful tool for a business to have a breakthrough in its existence. Currently the scholarly world is concerned with studying the effects of having an effective marketing strategy based on different market segments. (Willis, 1990) Market segmentation has continued to grow day by day as more and more researches are revealing needs of different segments of the market. It has tried to shift from tradition segmentation of male and females, old and young, and other segmentation to more refined one. It has also seen the emergence of consumer clubs sub-culture which has driven the market in another direction. These clubs have gone on marketing spree at one time buying particular goods which seemingly identifies a particular club. (Hall, 1997) Sarah (1997a) defines Culture as some particular values or tastes that define a particular group of people. A sub-culture is a division of a culture with particular tastes or values that are not shared with other members of a culture. Marketing have been targeting a particular subculture within a diverse culture. This has become a valued aspect in any marketing strategy. This is important to address various demographic characteristics that are evident in a particular culture. It has become evident that people within a culture do not share the same values and tastes. For example it will be difficult to find the old and the young sharing the same tastes in fashions. This has become important to address the needs of every subculture and also to help create a notable difference between the two sub-cultures. Marketers have been using the concept of sub-cultures to develop refined marketing strategies that address the needs of each and every group in a culture and on the other hand to mar ket product that are seemingly acceptable to consumers. (Donovan and Henley, 2003) The strategy of manufacturing and branding goods targeting the whole population has not bee very successful. It has led to pile up of goods in warehouse due to low sales. Market research data has revealed manufacturing and branding goods with a particular target to a group with a clear knowledge of its demands in terms of purchase power and the consumption pattern. For example the teen group has been found to fast in consumption compared to the old. A senile member of the community will buy a pair of shoe once in a year while a teen of the same community will have bought more than three pairs of shoes in the same time bracket. This

Advanced Marine Design Coursework Example | Topics and Well Written Essays - 750 words

Advanced Marine Design - Coursework Example Substantial modifications have been installed in the design to include the hull form characteristics and standard dimensions to iterate certain design arrangements. This marine craft is a high-speed aluminum planing hull with similar screw diesel thrust and heavy buildup. The key facets that have been well-thought-out in the designing procedure of the craft include the effects, needs, dimensional ratios, form features, resistance, propulsion and strength of the ship and its outline (Mizine, Brenner and Harries, 2011, p. 1). Corresponding dimensional ratios I. Influences Increasing anxiety over the creation of the general design of the marine craft, its incorporation, with production, sustenance and renovation has created specific attention (Mizine, Brenner and Harries, 2011, p. 1). This focus influences the functions and needs of automatic designs and production, and the application of information technology aspects. Initiation of computerized instruments has made this design employ the attempt of enhancing the design guidelines with the aim of advancing the performance and security of the ship and its structures. The depiction of the hull configurations for such a high-speed marine crafts is the most significant aspect that greatly influences all stages of the design project (Mizine, Brenner and Harries, 2011, p. 1)... This mainly applies for traditional marine crafts that make this design appear and perform as a modern and improved structure of traveling and warring purposes (Mizine, Brenner and Harries, 2011, p. 2). III. Principle dimensional ratios The accompanying dimensional ratios have been recognized with a program that gets a grip of the function played by the three-dimensional computer displaying in current ship design exercise. This exercise involves training in numerous current utilized three-dimensional project apparatuses like the current design (Mizine, Brenner and Harries, 2011, p. 2). To get to the opening principle features of the ship’s design structure, a database of similar vessels were covered. To commence the design, it was already established that planing hulls need a coefficient of velocity (CV) of 2, Savitsky, operating under the theory of Hydrodynamic Design of Planing Hulls. The marine technology used in this design also employs a cruising velocity that is supposed to be approximately 30 knots. Using these values and the theory that establishes Savitsky’s equation: CV = V/ (g*B).5 A distance of 20 feet was initiated for the marine craft’s beam. Afterwards, the equation was deployed to control this measurement: L = 9.8489*B –91.585 = 105 feet Knowing the length, the relationship shown in the design was used to realize the displacement: ? = 2.2244*L –120.01 = 113.55 LT Lastly, from the calculation, a value for the current was realized: ? = 56.857*T – 253.56 T = 5.5 feet Consequently, preliminary principal dimensions were as follows: L = 105 feet B = 20 feet T = 5.5 feet IV. Form characteristics on stability Certain incorporation techniques, Bonjean curves, dampened exteriors and