A cross-cultural analysis of perception towards sex appeal advertising Dissertation

A cross-cultural analysis of perception towards sex appeal advertising - Dissertation Example In this research, the design taken up for the information involved the distribution of research tools to different places in an attempt to diversify the information acquired and to rule out monotony. Different towns were visited from which I gained an understanding of the information from an even deeper perspective. Research Approach The research approach incorporated in the tabulating of information was a mixture of all the four major types of research. The initial research carried out was the Advocacy research where it was arrived to the conclusion that the existing modes of research and the information acquired was not sufficient for the analysis and conclusion of the topic under review. This is from the fact that numerous people and scientists have indulged in this research method with the hope of coming to a conclusion but with the rise in technology, the information is never satisfactory. There was also the incorporation of the pragmatic approach of research. This is where ther e is the study of what professionals in the stated field have to say regarding the issue. This is important to take into account before incorporating the more popular approaches to research. This is from the fact that they offer a basis for the research and one is able to understand the waytogo buy the research and also offers one an in depth understanding of the topic under review. ... The first one involved going online and looking at several sites in an attempt to understand the different approaches that various professionals and writers had to say regarding the issue of sex appeal advertising. This method was resourceful from the fact that different opinions lead to some form of loggerheading and creates a basis for more research by individual proffesionals. With increase in research, it is clear that more information is arrived at and consequently more knowledge is articulated. Another mode of secondary research incorporated was by visiting live libraries. Libraries are known to harbor many books with different topics and the fact that the library was visited gives more credit to the information presented seeing as many books were visited. There was also the watching of many videos and documentaries that assisted understand the manner through which cultures in the prior years used to take the issue. This is compared to the manner through which contemporary cult ures percieve and act on the matter. Primary Research Primary research is the research through which a research gets information first hand without referring to any other research carried out prior to the date of research. One of the methods that I used in an effort to accumulate data through primary research was by observation. I was able to stand across a street directly opposite to a lotion advertising billboard that had a semi-naked woman photographed in it. I was able to observe the reactions that different women across all ages as they passed trough the location. From this method, I got to understand that different women of different ages had different reactions to the billboard. Women of a slightly older age were greatly offended by the billboard and could be seen frowning as